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Dear Jamille,
Y
ou have been very helpful in the past, so here’s a troubling question I have. For indie artists, I’ve found the money in music is only in live shows (including music sales at shows which typically comprise 70% of all music sales) and licensing original content for TV/Film/Games.
If this is true, what could I hope to gain by traveling to Atlanta to meet with some “well connected” producers (who have worked with T.Pain and other successful acts) who want to see how I do in the studio, writing songs with them over a couple days?
Hey Tess,
That is true, but it is down the road. Before you can get royalties you must establish your name. Then movie producers, television stations, marketing firms and video game companies will contact you and ask to buy licensing rights...again this is down the road. You must first make yourself visible and in demand, this does not mean you have to have a record deal.
Perfect example is Soulja Boy. He was on a small no name indie label in his home state nobody knew about. They came up with a great marketing scam on the Internet----they mis filed his name on MySpace under the current top selling recording artist on Billboard charts. One week he titled his page as Ludacris, the next week it was whoever else was #1 on Bilboard. People would look for the number one song and find him instead. Everybody loved the song, he became in high demand. People started adding the song on their MySpace and FaceBook profiles---that is key right there, viral marketing. If you're song is good, everybody should be downloading it and adding it to their MySpace, Facebook or whatever. TV networks, marketing firms, movie producers, game designers etc..... have college interns surf the web for hours to tell them whose hot. In addition they get weekly reports from MySpace and the like, but they are beginning to steer away from the reports as there have been reports of fraudulent numbers.
Bottom line if you're hot, they will call you. So the entertainment industry is cutting costs. This is good for indie artists, because movies, television and game designers are looking for hot talent at a reasonable price. Famous celebrities are unreasonable, indie artists are reasonable. Therefore it is a great opportunity to get on some music and especially indie films, many movies are going straight to RedBox and skipping the theater since the economy is so bad. That spells more royalties for indie artists. HOWEVER, for them to pick you people must be demanding you (i.e your song needs to be on as many different people's web pages, MySpace, and FaceBook profiles as possible).
First build your online presences, then royalties come down the road. Every now and then there is a break out case of fame but that is unrealistic. This is the harsh but honest truth of the industry.
Tess Henley said:Dear Jamille,
Y
ou have been very helpful in the past, so here’s a troubling question I have. For indie artists, I’ve found the money in music is only in live shows (including music sales at shows which typically comprise 70% of all music sales) and licensing original content for TV/Film/Games.
If this is true, what could I hope to gain by traveling to Atlanta to meet with some “well connected” producers (who have worked with T.Pain and other successful acts) who want to see how I do in the studio, writing songs with them over a couple days?
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